You are going to read a newspaper article about an author. For the questions below choose sections (A - D) which you think fits best according to the text. The sections may be chosen more than once.
A
Vanessa Lambert greets me with a winning smile and notes the wedding ring on my left hand. “Shame,” she says recognising that a potential customer has slipped through her hands. Not that she is lacking in that department. MyPerfectSomeone, launched at the end of last month already has over half a million followers. So what’s the appeal, I ask her. “We just made the dating website that we ourselves were looking for,” she explains. The concept is subtly different to other traditional sites. Instead of clicking boxes to choose age, height and hair colour, MPS, as she refers to it, is closer to what happens in a real first time encounter. “We want a relationship to start with a conversation,” she says. The website provides that service.
B
The most difficult part was finding a name, she tells me. “A lot of URLs were already registered, others were too complicated. We were so close to going live and we still didn’t know what to call it. We had several ideas but we couldn’t all agree on one until MPS came up. It was the closest thing I have experienced to choosing my daughter’s name. It felt like a life defining moment.” So how does the website work? “It’s like a Q&A for singles,” she says. “The purpose is to provide a medium for people to meet each other but in a more natural way than most other dating sites offer.” All four founding members are thirty-something professionals. Like many of their target audience they have either been married in the past or were in a serious relationship and are now back on the market and find that traditional dating sites have failed them leaving them frustrated.
C
The four have complimentary skillsets. “I’m the one with a marketing background,” Ms Lambert says, “but the idea for the website itself was a cumulative effort. It was quite organic in its birth.” Alongside her is Claire “the design specialist who provides the look”, Ryan “our geek who did all the technical work” and Sophie “the banker” who provided the money needed to get the website off the ground. Now some of that money is starting to come back in. Advertisers haven’t failed to notice the growing interest and “in this business hits mean money,” Vanessa tells me and a cursory glance at the brands that have attached themselves to their site prove her right.
D
So what’s next, I ask. Where do the four see them taking themselves in the future? “We need to keep growing in our local market first,” she says, “but after that the sky’s the limit.” She admits that they have already looked at what’s on offer outside the UK with Europe as much a potential market as the US. “We think we offer something genuinely different to anyone else and if it comes down to translating the site into French or Spanish then that’s something we can handle. Most of the content is provided by the users and we already have expats using it here and if they want to speak to each other in German, that’s their right.” The Dot.com bubble was supposed to have burst at the end of the nineties. It seems for some, it’s starting to inflate again. Vanessa inevitably get the last word. “If it doesn’t work out,” she says pointing to my wedding ring, “give me a call.”
-
refers to the background or the four founders
-
explains how they chose a name
-
states that they were disappointed in traditional sites
-
explains the concept of the site
-
mentions translating the site into another language
-
suggests that Vanessa is responsible for advertising
-
states that the website had an instant success
-
suggests that they are their own target audience
-
refers to their future ambitions
-
states that the four work well together


